Sotheby's International Realty
The Goodrich Group
We partnered with The Goodrich Group, a leading team at Sotheby's specializing in high-end Napa & Sonoma properties, to create a sophisticated online platform. The goal was to elevate their brand presence, showcase listings elegantly, and provide a seamless user experience for discerning clientele.
Track Record of Excellence
The Goodrich Group has established a reputation for exceptional service and results in Wine Country's luxury real estate market
Featured Listings
3000 Mt. Veeder
8495 Franz Valley School Road
777 Lommel Road
Comprehensive Solutions
Our tailored approach delivered a complete digital ecosystem that positions The Goodrich Group as leaders in luxury real estate.
Design Excellence
- Sophisticated visual identity aligned with luxury market
- High-resolution imagery and video integration
- Responsive design optimized for all devices
Technical Performance
- Advanced IDX integration with custom filters
- Core Web Vitals optimization for SEO
- Fast-loading assets with modern caching
Strategic Content
- Neighborhood guides with market insights
- Optimized lead generation touch points
- Agent expertise showcases and testimonials
The Challenge & Our Approach
The Challenge
Outdated design that didn't reflect brand prestige
Poor user experience and navigation structure
Ineffective lead capture mechanisms
Limited property showcase capabilities
The Goodrich Group's previous website didn't adequately reflect the prestige of their brand or the caliber of properties they represented. It lacked modern design aesthetics, intuitive navigation, and effective lead capture mechanisms, hindering their ability to connect with affluent buyers and sellers online.
Our Approach
Discovery & Analysis
In-depth consultations to understand their unique needs and target audience
Competitor Research
Analyzing top luxury real estate websites to identify opportunities
UX Wireframing
Creating detailed user journey maps and information architecture
Design & Development
Building a custom, high-performance website focused on visual storytelling
Our process began with in-depth consultations to understand their unique value proposition and target audience. We conducted competitor analysis and user journey mapping, leading to the development of detailed wireframes and a bespoke design concept focused on elegance, usability, and visual storytelling.
The Solution
We delivered a fully custom, responsive website built on a high-performance framework. Key features include a sophisticated design, seamless IDX integration with advanced search, high-resolution imagery, dedicated neighborhood guides, and strategically placed calls-to-action. The result is a powerful digital platform that mirrors the team's real-world expertise and success.
Sophisticated Design
Elegant aesthetics that match the luxury properties
IDX Integration
Seamless property search with advanced filters
Neighborhood Guides
Detailed area information establishing authority
Strategic CTAs
Well-placed conversion points throughout
Elegant Listing Showcase
Large, high-resolution images and immersive video tours bring each property to life, reflecting the luxury standard of the listings.
Cinematic video tours with aerial drone footage capture the complete property experience
Professional HDR photography emphasizes architectural details and natural light
Interactive 3D floor plans allow virtual walkthrough experiences
Key Highlight
High-resolution photography and virtual tours enhance the listing experience, with properties seeing 45% more engagement compared to standard listings.
Intuitive Property Discovery
A powerful search interface with custom filters for lifestyle, architecture, and amenities allows users to find their perfect match effortlessly.
AI-powered recommendation engine matches buyers with ideal properties
Lifestyle-based search filters for ocean proximity, architectural style, and premium amenities
Saved search notifications with instant mobile alerts for new listings
Key Highlight
Custom search filters allow users to find properties matching their exact criteria, reducing search time by 37% and increasing lead quality.
Deep Neighborhood Expertise
Dedicated sections highlight the unique characteristics of Santa Barbara's distinct neighborhoods, establishing local authority.
Interactive neighborhood guides with lifestyle scores and insider insights
School ratings, dining guides, and cultural information for each community
Market trend data visualization for informed investment decisions
Key Highlight
Interactive maps and local insights establish the team as neighborhood experts, with 68% of clients citing local knowledge as a deciding factor.
Start Commanding Your Luxury Market.
See how our platform can transform your online presence from a passive brochure into an active HNW lead generation powerhouse.