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Arthur Goodrich
The Goodrich Group, Sotheby's International Realty

Arthur Goodrich

Owner / Principal Agent • Napa Valley, CA

$12M+
New Listings
$4.5M
Closed Sales
1900%
Traffic Increase
17
Google Rankings

Services

Web DesignSEOContent StrategyIDX Integration

Timeline

120 days

Live Site

Visit Live Site

01

The Challenge

Third website that wasn't working. Not generating leads or showcasing properties properly. Needed a platform that converts traffic and matches their high-value listings.

02

The Solution

We built a premium, performance-first website experience featuring cinematic video and HDR photography for immersive property presentations. The platform included sophisticated IDX search with lifestyle-based filters, smart recommendations, and saved alerts. We created neighborhood guides with local insights and market trend visuals to provide the context relocating buyers need. Strategic SEO targeting high-value keywords and content optimization positioned them to capture organic real estate searches across Napa and Sonoma counties.

03

Key Achievements

  • Generated $12M+ in new listings within 120 days of launch
  • Closed $4.5M in sales directly from website leads
  • Achieved 1900% traffic increase in 6 months
  • Ranked #1 for 17 high-value real estate keywords
  • Increased engagement rate by 62% with immersive property presentations
  • Reduced bounce rate by 38% through enhanced user experience
04

“I was on my third website and it just wasn't working. We did a blog and within 48 hours, I started getting phone calls from people across the country. 'I was googling this and your site keeps coming up.' That's when I knew it was working.”

Arthur Goodrich
Owner / Principal Agent, The Goodrich Group, Sotheby's International Realty
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