What is Follow Up Boss?
Follow Up Boss is the premier real estate CRM trusted by over 20,000 agents and teams. It centralizes all your leads, automates follow-up sequences, and provides powerful insights to help you convert more leads into clients. With its intuitive interface and robust feature set, Follow Up Boss has become the go-to solution for top-performing real estate professionals.
Real estate success depends on timely lead response and consistent follow-up. Follow Up Boss ensures no lead falls through the cracks by automatically capturing leads from your website, assigning them to the right team member, and triggering personalized follow-up campaigns. This integration transforms your website from a simple brochure into a lead-generating machine that works 24/7.
Key Benefits
- •Instant lead capture from all website forms with zero manual entry
- •Automated lead distribution based on custom rules and round-robin assignment
- •Personalized drip campaigns that nurture leads until they're ready to buy or sell
- •Real-time notifications ensure leads are contacted within minutes
- •Comprehensive lead tracking shows exactly where each lead came from
- •Powerful reporting reveals your true ROI from website marketing efforts
Features & Capabilities
Everything you need to integrate Follow Up Boss seamlessly with your real estate website
Instant Lead Capture
Every form submission on your website instantly creates a new lead in Follow Up Boss with all contact details and property interests captured automatically.
Smart Lead Assignment
Distribute leads to team members based on location, property type, price range, or custom rules. Ensure every lead gets the right agent instantly.
Automated Follow-Up
Trigger personalized email and text campaigns based on lead behavior, ensuring consistent communication that converts.
Performance Analytics
Track lead sources, conversion rates, and agent performance with detailed dashboards that show what's working and what needs improvement.
Mobile Optimization
Access your CRM on-the-go with mobile apps that let you manage leads, make calls, and send texts from anywhere.
Two-Way Sync
Keep your website and CRM in perfect harmony with bidirectional data sync that ensures information is always current.
Real-World Use Cases
See how real estate professionals leverage Follow Up Boss to grow their business
Instant Lead Response
A buyer submits an inquiry about a luxury property at 9 PM. Follow Up Boss instantly notifies the listing agent via SMS and email, creates a lead record, and sends an automated response. The agent calls within 5 minutes, impressing the buyer with their responsiveness.
78% faster lead response time
3x higher contact rate
45% more appointments booked
Team Lead Distribution
A large team receives 200+ leads monthly from their website. Follow Up Boss automatically distributes leads based on zip code, ensuring local experts handle each inquiry. Round-robin assignment ensures fair distribution among team members.
100% lead assignment accuracy
Equal opportunity for all agents
Zero leads lost in transition
Long-Term Nurturing
A seller visits your valuation tool but isn't ready to list yet. Follow Up Boss triggers a 12-month nurture campaign with market updates, home maintenance tips, and periodic check-ins. When they're ready to sell, you're top of mind.
34% of nurtured leads convert within 18 months
5x ROI on email campaigns
67% higher lifetime value per lead
Become The Obvious Choice For Buyers & Sellers
Book your 30 minute assessment to discover how we can help you become the obvious choice for buyers and sellers.
Frequently Asked Questions
Common questions about integrating Follow Up Boss with your real estate website
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