What is Happy Grass?
Happy Grass is an automated marketing platform designed specifically for real estate professionals. It combines lead nurturing, past client retention, and referral generation into one easy-to-use system that runs on autopilot.
The fortune is in the follow-up, but most agents struggle to stay consistent. Happy Grass automates your entire follow-up process with intelligent campaigns that nurture new leads, maintain relationships with past clients, and generate referrals—all without you lifting a finger.
Key Benefits
- •Automated lead nurturing increases conversion rates
- •Past client campaigns generate repeat business and referrals
- •Market update emails position you as the local expert
- •Birthday and holiday greetings maintain personal touch
- •Home anniversary reminders create natural touchpoints
- •All campaigns run automatically once configured
Features & Capabilities
Everything you need to integrate Happy Grass seamlessly with your real estate website
Smart Email Campaigns
Pre-written campaigns that nurture leads and maintain client relationships with relevant, timely content.
Special Occasion Reminders
Automated birthday, holiday, and home anniversary messages that show you care.
Market Updates
Monthly market reports that position you as the neighborhood expert and keep you top-of-mind.
Referral Campaigns
Strategic touchpoints designed to generate referrals from your sphere of influence.
Drip Sequences
Long-term nurturing campaigns that convert cold leads into warm prospects over time.
Engagement Analytics
Track open rates, clicks, and engagement to see what resonates with your audience.
Real-World Use Cases
See how real estate professionals leverage Happy Grass to grow their business
New Lead Conversion
An agent implements Happy Grass's new lead nurturing sequence. The 12-month campaign educates prospects about the buying process while building trust. Lead conversion improves from 2% to 8% through consistent, valuable touchpoints.
4x improvement in conversion
8% of leads become clients
Automated follow-up saves 10 hours/week
Sphere of Influence Gold
Using Happy Grass's SOI campaigns, an agent stays connected with 500 past clients and contacts. The automated touches generate 24 referrals in one year—more than doubling their referral business.
24 referrals generated
$450K in referral commissions
500 contacts nurtured automatically
Market Authority Building
Monthly market updates sent through Happy Grass establish an agent as the local expert. Recipients begin forwarding the reports to friends, generating organic leads and listing appointments from perceived expertise.
89% email open rate on market updates
15 listings from market reports
47% forward rate to friends
Become The Obvious Choice For Buyers & Sellers
Book your 30 minute assessment to discover how we can help you become the obvious choice for buyers and sellers.
Frequently Asked Questions
Common questions about integrating Happy Grass with your real estate website
Ready to Dominate
Your Market?
Get a site that turns listings into lead magnets & sells 24/7.