What is Lofty?
Lofty (formerly Chime) is an all-in-one real estate platform that empowers agents and teams with cutting-edge technology. It combines intelligent CRM, marketing automation, dynamic websites, and AI-powered tools to help you capture, nurture, and convert more leads.
Success in real estate requires the right technology stack. Lofty brings together everything you need in one platform—from lead generation and nurturing to transaction management and client retention. Its AI-driven features help you work smarter and close more deals.
Key Benefits
- •All-in-one platform eliminates the need for multiple tools
- •AI assistant handles lead qualification and appointment setting
- •Automated marketing campaigns nurture leads until they're ready
- •Dynamic CMA tool helps win more listings
- •Social Studio simplifies social media marketing
- •Mobile-first design lets you work from anywhere
Features & Capabilities
Everything you need to integrate Lofty seamlessly with your real estate website
AI Assistant
24/7 AI-powered assistant that qualifies leads, answers questions, and books appointments while you sleep.
Marketing Automation
Sophisticated drip campaigns, social media posting, and email marketing that runs on autopilot.
Dynamic CMA
Create stunning comparative market analyses in minutes to win more listing presentations.
Social Studio
Schedule and publish content across all social platforms with real estate-specific templates.
Lead Generation
Multiple lead sources including IDX, Google PPC, Facebook ads, and organic SEO tools.
Analytics Dashboard
Comprehensive insights into lead sources, agent performance, and ROI metrics.
Real-World Use Cases
See how real estate professionals leverage Lofty to grow their business
24/7 Lead Engagement
A solo agent activates Lofty's AI assistant to handle after-hours inquiries. The AI qualifies a lead at 11 PM, books a showing for the next day, and sends follow-up information. The agent wakes up to a qualified appointment already on their calendar.
3x more appointments booked
89% lead response rate
45% reduction in response time
Team Productivity Boost
A 25-agent team uses Lofty to standardize their processes. Leads are automatically distributed, marketing campaigns run consistently, and managers have full visibility into team performance. Production increases significantly within 90 days.
32% increase in team production
67% improvement in lead follow-up
$3.2M additional GCI
Listing Domination
An agent uses Lofty's Dynamic CMA tool to create impressive listing presentations. Combined with automated seller lead campaigns and social proof marketing, they become the go-to listing agent in their farm area.
2.5x more listing appointments
78% listing conversion rate
47 listings in 12 months
Become The Obvious Choice For Buyers & Sellers
Book your 30 minute assessment to discover how we can help you become the obvious choice for buyers and sellers.
Frequently Asked Questions
Common questions about integrating Lofty with your real estate website
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