What is Realtor.com?
Realtor.com is the official website of the National Association of REALTORS®, attracting over 100 million unique visitors monthly. Their lead generation programs connect agents with high-intent buyers and sellers who trust the Realtor.com brand. Through various advertising options including featured listings, agent profiles, and targeted connections, agents can tap into this massive audience of serious real estate consumers.
Realtor.com leads are known for their quality and intent. As the official NAR site, it attracts serious buyers and sellers who trust the REALTOR® brand. The platform's ReadyConnect Concierge service pre-screens leads through live phone calls, ensuring you only receive verified, motivated prospects. With detailed lead information and exclusive territories available, Realtor.com helps agents build a predictable pipeline of quality opportunities.
Key Benefits
- •Leads from 100+ million monthly visitors
- •ReadyConnect Concierge live lead verification
- •Exclusive zip code territories available
- •Detailed lead profiles with property interests
- •Direct integration with major CRMs
- •Trusted REALTOR® brand association
Features & Capabilities
Everything you need to integrate Realtor.com seamlessly with your real estate website
Live Lead Verification
ReadyConnect Concierge calls leads to verify interest and gather details before sending to you.
Exclusive Territories
Purchase exclusive rights to zip codes, becoming the only agent receiving leads from those areas.
Lead Intelligence
Receive detailed profiles including properties viewed, search criteria, and timeline information.
Instant Delivery
Leads delivered immediately via phone, email, and CRM integration for fastest response.
Performance Rewards
Top performers earn additional exposure and preferred placement on the platform.
ROI Dashboard
Track lead volume, connection rates, and return on investment with detailed analytics.
Real-World Use Cases
See how real estate professionals leverage Realtor.com to grow their business
Verified Seller Leads
Homeowners request home valuations on Realtor.com. ReadyConnect Concierge calls to verify their timeline and motivation, then sends you warm leads ready for listing presentations.
30% listing conversion rate
Pre-qualified seller timeline
$450K average listing price
First-Time Buyer Connections
First-time buyers using Realtor.com's affordability calculators and guides connect with you as their trusted advisor. These leads often need education but become loyal clients.
High lifetime value clients
85% work with first agent contacted
Strong referral source
Luxury Market Penetration
Target high-end buyers viewing luxury properties. Realtor.com's luxury showcase attracts affluent buyers who convert to significant commissions.
$1M+ average sale price
Fewer leads, higher value
Premium brand association
Become The Obvious Choice For Buyers & Sellers
Book your 30 minute assessment to discover how we can help you become the obvious choice for buyers and sellers.
Frequently Asked Questions
Common questions about integrating Realtor.com with your real estate website
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