What is Zapier?
Zapier is the leading automation platform that connects your real estate website with thousands of other apps without requiring any coding. It acts as a digital bridge, automatically moving information between your website forms, CRM, email marketing tools, calendars, and more. With Zapier, you can create powerful automations (called Zaps) that handle repetitive tasks while you focus on serving clients.
In real estate, speed and consistency are everything. Zapier ensures every lead from your website is instantly captured, routed, and followed up with according to your exact specifications. Whether it's adding leads to your CRM, sending welcome emails, creating calendar tasks, or notifying your team, Zapier handles it all automatically. This means faster response times, better organization, and ultimately more closed deals.
Key Benefits
- •Connect to 5,000+ apps including all major real estate tools
- •No coding required - simple trigger and action setup
- •Instant lead routing to multiple systems simultaneously
- •Automated task creation and team notifications
- •Custom workflows for different lead types and sources
- •24/7 automation that never misses a lead
Features & Capabilities
Everything you need to integrate Zapier seamlessly with your real estate website
5,000+ App Connections
Connect your website to virtually any CRM, email tool, calendar, or business app you already use.
Instant Automations
Trigger actions immediately when leads submit forms, ensuring lightning-fast follow-up.
Multi-Step Workflows
Create complex automations that perform multiple actions across different apps from a single trigger.
Smart Filtering
Route leads differently based on criteria like location, property type, or lead source.
Scheduled Actions
Delay actions or schedule follow-ups to happen at optimal times for engagement.
Task History
Complete visibility into every automation with detailed logs and error tracking.
Real-World Use Cases
See how real estate professionals leverage Zapier to grow their business
Instant Lead Distribution
When a lead submits a form on your website, Zapier instantly creates a contact in your CRM, sends a welcome email, notifies the appropriate agent via SMS, and creates a follow-up task in your calendar.
< 1 second to all systems
100% lead capture rate
Zero manual data entry
Smart Lead Routing
Luxury property inquiries ($1M+) automatically route to your luxury specialist, first-time buyer leads go to your newer agents, and commercial inquiries forward to your commercial team.
100% accurate routing
Appropriate expert for every lead
Faster, more relevant responses
Automated Lead Nurturing
New leads are automatically added to email sequences in Mailchimp, tagged in your CRM based on interests, and enrolled in relevant Facebook Custom Audiences for retargeting.
3x email engagement
45% cost reduction in retargeting
Consistent multi-channel presence
Become The Obvious Choice For Buyers & Sellers
Book your 30 minute assessment to discover how we can help you become the obvious choice for buyers and sellers.
Frequently Asked Questions
Common questions about integrating Zapier with your real estate website
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