What is Zillow Premier Agent?
Zillow Premier Agent is an advertising program that connects real estate professionals with Zillow's 200+ million monthly visitors. As a Premier Agent, you receive exclusive leads from buyers and sellers actively searching for homes in your area. These leads come directly to you through Zillow's platform, with detailed information about their property interests and timeline.
Zillow dominates online real estate search, with more traffic than all other real estate sites combined. Premier Agent puts you in front of these high-intent buyers and sellers at the exact moment they're ready to connect with an agent. With verified contact information and specific property interests, these leads convert at higher rates than typical online inquiries. Integration with your website and CRM ensures seamless lead management.
Key Benefits
- •Access to 200+ million monthly Zillow visitors
- •Exclusive leads in your specified zip codes
- •Pre-screened leads with verified contact information
- •Detailed lead intelligence including properties viewed
- •Direct integration with major CRMs
- •Performance analytics and ROI tracking
Features & Capabilities
Everything you need to integrate Zillow Premier Agent seamlessly with your real estate website
Exclusive Leads
Receive leads exclusively in your purchased zip codes with no competition from other agents.
Direct Connection
Leads call you directly or submit requests with verified phone numbers for immediate follow-up.
Property Intelligence
See exactly which properties leads viewed and their search criteria for personalized outreach.
Performance Dashboard
Track lead volume, connection rates, and ROI with comprehensive analytics.
Lead Nurturing
Automated follow-up tools help you stay connected with leads throughout their journey.
Premier Agent App
Respond to leads instantly from anywhere with the mobile app for iOS and Android.
Real-World Use Cases
See how real estate professionals leverage Zillow Premier Agent to grow their business
High-Intent Buyer Leads
A buyer spending hours on Zillow viewing homes in your area sees your profile and calls directly. You have their complete search history and can immediately discuss specific properties they've favorited.
15% average conversion rate
Detailed property interest data
$400K average transaction size
Seller Lead Generation
Homeowners checking their Zestimate see your Premier Agent profile and request a professional valuation. These high-intent seller leads often list within 90 days.
25% listing conversion rate
90-day average time to list
Motivated seller inquiries
Geographic Dominance
By purchasing exclusive rights to key zip codes, you become the only agent receiving Zillow leads in those areas, establishing market dominance and consistent lead flow.
100% of leads in purchased zips
Predictable monthly lead volume
Market leadership position
Become The Obvious Choice For Buyers & Sellers
Book your 30 minute assessment to discover how we can help you become the obvious choice for buyers and sellers.
Frequently Asked Questions
Common questions about integrating Zillow Premier Agent with your real estate website
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