John Trudel

The Challenge

Market leader with 28% market share and $15-25M annual sales, but zero online presence. No social media, no digital marketing. Relies entirely on local reputation but missing out on 'fresh blood' - buyers who visited Nantucket years ago and now want to purchase but have no local connections. Needs to reach $10M+ buyers who don't know anyone on the island.

The Solution

We developed a comprehensive brand building and organic visibility strategy to reach out-of-network buyers. Casting a wide net online to capture buyers researching Nantucket from anywhere in the world. Showcasing John's unique value proposition: 31 years on the island, construction supervisor license, property management company, and planning board experience. The strategy positions him as the definitive authority for buyers seeking a full-service experience - from purchase to construction to property management. Organic visibility ensures he's discovered by buyers who don't have local connections but are researching the market.

Key Achievements

• Market leader with 28% market share positioning for 30-32% growth
• Strategy to capture 'fresh blood' - buyers without local connections
• Organic visibility to reach $10M+ buyers researching from anywhere
• Full-service positioning: real estate, construction, property management
• Leveraging 31 years of island experience and planning board connections
• Zero time commitment required - brand building works passively

“I'm not worried about selling something. I can sell myself, yeah, I just need somebody to put it out there to get noticed.”