FOR TEAMS WITH A DEDICATED SALES OR INTAKE FUNCTION
Qualified Appointments, Billed Per Appointment
Confirmed appointments screened for real need, right timing, and fit — against a standard we agree in writing. If one misses the definition, you don't pay for it.
THE CEILING
Referrals Are Valuable. They Are Not Controllable.
Your offer works and clients trust you. But if growth depends on who introduces you next, you can't plan around it.
“You're not doing anything wrong. You've just hit the limit of referral-only growth.”
THE UNIT
Anatomy of a Qualified Appointment
This is the unit you pay for — every appointment on your calendar has already cleared each check.
Confirmed Appointment
QualifiedTuesday · 10:30 — Discovery call, 30 min
Sarah M. — Operations Director
“We need this resolved before next quarter.”
Budget range confirmedTimeline: 0–3 months
Fit criteria cleared — screening answers and notes attached.
01
A confirmed time, not a callback
A booked slot on your calendar — not a phone number to chase.
02
Real need, stated
The prospect's situation and what they want solved, in their own words.
03
Budget and timing checked
Screened against the ranges you set before it reaches your diary.
04
You wrote the definition
Every check above was your criteria, not ours — set together before launch.
THE SOLUTION
We Handle Everything Before the Appointment. You Keep Closing.
Demand, screening, and booking — billed only when an appointment meets the standard. We fill the calendar; your team works it.
SPEED-TO-LEAD
Under 60 Seconds vs. Four Hours. That's the Whole Difference.
Most agencies let inquiries sit for hours. We answer in under 60 seconds and book the qualified ones.
WHAT GETS FILTERED OUT
312 Inquiries In. 27 Qualified Appointments Out.
An illustrative month — the ratios move by market. What doesn't move is the rule: an appointment only counts when it matches the criteria agreed upfront.
HOW IT WORKS
From Fit Call to First Appointments
Live in 48 hours, first appointments in weeks, not months. The standard is fixed from day one — anyone promising a full calendar in week one is lying.
01
Define Qualified
We map your offer, market, and criteria so the channel books appointments your team can close.
Key Deliverables
Qualification criteria
Ideal customer profile
Sales process mapping
02
Build the Pipeline Layer
We build the acquisition, conversion, and routing infrastructure.
Key Deliverables
Lead capture path
Conversion infrastructure
Calendar and CRM routing
03
Launch & Book
The channel goes live. Every inquiry is screened, and qualified prospects land on your calendar.
Key Deliverables
Pipeline launch
Qualification workflow
Confirmed appointment delivery
04
Optimize for Fit
Your feedback tightens criteria and scales what fits your best customers.
Key Deliverables
Appointment quality review
Fit and conversion feedback
Monthly performance reports
HOW BILLING WORKS
You Pay for Appointments. Nothing Else.
The commercial unit is the qualified appointment — not leads, clicks, or activity.
What You Pay For
Qualified appointment
meets the agreed standard
Raw leads
names without screening
Clicks & impressions
activity metrics
Monthly retainer
paying for effort
Appointments over your cap
beyond the monthly limit you set
Long-term contract
lock-in
You pay only when the definition is met.
The standard is agreed in writing
Market, need, budget range, timeline, and deal-breakers — defined together before launch, so “qualified” is never a judgment call.
Billed only when it's met
An appointment that misses the definition doesn't count and doesn't bill. You're never paying for volume.
You set the monthly cap
Cap qualified appointments at the number your team can handle. When it's hit, delivery pauses — you're never billed unexpectedly.
Extend or refund
If we under-deliver against the agreed block, you choose: we extend until we deliver, or the unused balance comes back to you.
FIT CHECK
Built for Some Teams. Not for Others.
The one requirement: someone on your team already owns inbound leads. If nobody does, appointments go cold and neither of us wins.
Not the Right Fit
- Nobody on the team can own triage, show-ups, and follow-through
- You're still validating the offer or serving your first few clients
- You want maximum volume rather than a quality standard
- You expect a full calendar in week one
The Right Fit
- You have a dedicated intake or sales function already working inbound leads
- Your offer is proven — you close when you're in front of the right people
- You can take on more clients without breaking delivery
- You want a controllable channel on top of referrals, not a replacement for them
OPERATING STANDARDS
What We Commit To, In Writing.
Not projections. The standards every engagement runs against from day one.
0s
First Response to Every Inquiry
0%
Appointments Screened to Standard
0
Weeks to Launch
0
Long-Term Contracts
EARLY CLIENT WORK
Real Clients. Real Names. Real Numbers.
Named clients you can look up, plus one confidential engagement where the result can be shared but the firm can't be named.
FAQ
Common Questions, Answered
Everything you'd ask on a call, covered before you book one.
