Question 1

What exactly am I paying for?

Accepted Answer

Qualified appointments. We agree on what qualified means before launch — market, need, budget range, timeline, fit — and you're billed per appointment that meets that standard. The demand generation, response, follow-up, qualification, and booking behind each appointment are our job, not a line item.

Question 2

What counts as a qualified appointment?

Accepted Answer

One that matches the criteria we agree in writing before launch: right market, clear need, relevant budget range, realistic timeline, and a confirmed time on your calendar. If it misses the definition, it doesn't count and you don't pay for it.

Question 3

How does billing work?

Accepted Answer

Per qualified appointment. You set a monthly cap before launch, and delivery pauses when it's hit — so you're never billed unexpectedly. If we under-deliver against what we agreed, you choose: we extend until we deliver, or the unused balance comes back to you. The per-appointment rate depends on your market and deal economics, so we scope it on the fit call rather than publishing a price list.

Question 4

Are there any long-term contracts?

Accepted Answer

No long-term contracts. The commitment is tied to delivery, not time — if we under-deliver, the engagement extends or the unused balance comes back to you.

Question 5

How are you different from other lead gen companies?

Accepted Answer

We sell appointments, not lead lists. Most lead gen bills you for raw names, shared lists, or monthly activity. Here, qualified is defined with you upfront, every enquiry is screened against that definition, and you're only billed when a confirmed appointment meets it.

Question 6

Is there anyone you won't work with?

Accepted Answer

Yes. This is built for teams with a dedicated sales or intake function already working inbound leads — if nobody can own triage, show-ups, and follow-through, it isn't the right fit yet. We're also not the right match for new ventures still finding their footing (we add appointments to businesses that already close, we don't validate new ones), or if you're shopping purely on price.

Question 7

How much time do I need to invest?

Accepted Answer

We handle everything before the appointment — you handle the appointment itself. Once live, most clients spend about 30 minutes a week reviewing appointment quality and giving feedback so the standard keeps tightening.

Question 8

How do you qualify prospects before booking them?

Accepted Answer

We define qualification criteria with you before launch: market, need, budget range, timeline, fit, and any deal-breakers. Every enquiry is screened against those criteria, and only the ones that pass are booked as appointments.

Question 9

How quickly will I see appointments?

Accepted Answer

Launch takes two to three weeks. First appointments usually land within the first weeks after that, and quality tightens over 60-90 days as your feedback on each appointment flows back into targeting and qualification.

Question 10

What ROI can I expect?

Accepted Answer

That depends on your close rate, deal size, and sales cycle — we won't pretend otherwise. What we control is the input: qualified appointments at a known cost per appointment. If you know what a closed deal is worth, the math is yours to check before you commit to anything.

Question 11

What happens on the fit call?

Accepted Answer

A short, practical conversation — around 15 minutes, no pitch deck. We ask what you sell, who your best customers are, and what a qualified appointment would need to look like for your team. If it fits, we propose the standard and the first block. If it doesn't, we say so.

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