Gibson Sotheby's International Realty
Mark Lynett
Real Estate Specialist • Provincetown, Cape Cod, MA
$20M+
Annual Sales Volume
FEMA Zones
Interactive Maps
Comprehensive
Local Resources
Authority
Market Position
Services
Custom Website DesignInteractive Data MappingLocal SEO StrategyContent Management System
Timeline
Website Development Phase
Live Site
Visit Live Site
01
The Challenge
Ultra-exclusive Cape Cod market with only 30 annual sales. Buyers need critical data on FEMA flood zones, beach erosion, and infrastructure. Traditional websites couldn't provide the hyperlocal resources this market demands.
02
The Solution
We developed a custom website platform with integrated interactive FEMA flood zone mapping, beach erosion data visualization, and comprehensive local infrastructure information. The site features custom property categorization (East End vs West End, Waterfront vs Water View), a dynamic photo-of-the-day showcase, and educational content addressing climate concerns. We built a sophisticated CMS allowing Mark to maintain fresh, hyperlocal content that positions him as the definitive authority in this unique market.
03
Key Achievements
- Integrated interactive FEMA flood zone mapping for all 8 coastal zones
- Built custom East End/West End property filtering system
- Created beach erosion and climate impact educational hub
- Developed town sewer betterment cost calculator and resources
- Established photo-of-the-day feature showcasing Cape Cod lifestyle
- Positioned as go-to resource for waterfront property buyers navigating climate concerns
04
“Buyers here are always asking - Is this in a flood zone? What about beach erosion? What's happening with the sewer betterment? I needed more than just a website - a go-to resource with the accuracy and hyperlocal expertise that matters in this market.”
