Case StudyMayastoga Vacation Rentals
Mayastoga
Luxury Vacation Rental Platform • Napa Valley & Calistoga, CA
22
Luxury Properties
1,403
Monthly Visitors
+72%
MoM Traffic Growth
0%
Platform Fees
Services
Custom WebsiteDirect Booking SystemSEO StrategyContent MarketingOwnerRez IntegrationAI Search Optimization
Timeline
Ongoing — Live & Scaling
Live Site
Visit Live Site
01
The Challenge
Mayastoga’s properties were getting lost on Airbnb and VRBO — competing against thousands of listings where luxury homes look the same as budget rentals. They were paying 15%+ in platform fees on every booking, had zero control over their brand, and couldn’t capture guests directly. Worse, they were invisible to travelers Googling ‘Napa Valley vacation rentals’ — leaving bookings on the table to competitors with better online presence.
02
The Solution
We built Mayastoga their own booking platform from scratch — 22 luxury property listings, each with 50–100+ professional photos and 100+ amenities cataloged. Guests browse on an interactive map, filter by dates, group size, and amenities, then book and pay directly through a secure checkout handling deposits, cleaning fees, taxes, and cancellation policies. Travel insurance built in.
To drive traffic without OTA dependency, we published 24 in-depth wine country guides — trip planning, corporate retreats, Airbnb alternatives, Michelin dining. The Michelin restaurant guide became the site’s top-performing content, pulling in travelers who convert directly into rental inquiries. When travelers Google ‘Calistoga vacation rentals,’ they find Mayastoga.
By March 2026: 1,403 monthly visitors (+72% month-over-month from 813 in February), 6,468 page views, 3m 45s average session, 3.0 pages per visit. The OwnerRez booking migration completed. And a new traffic source emerged — ChatGPT and AI search tools sending travelers researching Napa Valley rentals.
03
Key Achievements
- Grew monthly visitors 72% from February to March 2026 (813 → 1,403) with 3m 45s average sessions
- Completed OwnerRez booking system migration — smoother check-in flows, centralized property management
- Michelin restaurant guide emerged as the top-performing content piece, converting food-focused travelers into rental inquiries
- ChatGPT and AI search surfaced as a new, growing traffic source — positioned early for the AI discovery shift
- Eliminated 15%+ OTA fees — guests book and pay directly through the site
- Built 22 luxury property listings, each with 50–100+ photos and 100+ amenities cataloged
- Published 24 wine country guides (3,000–7,000 words each) targeting every stage of trip planning
- Created an interactive map with date, group size, and amenity filtering for property discovery
- Integrated travel insurance, concierge services, and a real estate referral pipeline as new revenue streams
- Full technical SEO: 7 schema types, location pages with editorial content, and FAQ coverage across 80 pages
04
“We finally have a platform that matches the quality of our properties. Guests book directly, we control the experience, and we’re no longer just another listing on Airbnb.”
